[Information] Taiwan People Use Smartphones as Entertainment Guide: Study

[Information] Taiwan People Use Smartphones as Entertainment Guide: Study (Chinese Version)

CNA - Focus Taiwan (2012/01/26) (CNA) Most smartphone users in Taiwan mainly use the electronic device as a restaurant finder and travel guide, a recent Internet survey has found.

Some 38 percent of the Taiwan people responding to the survey said they use smartphones to look for restaurants and food recommendations, while another 35 percent described smartphones as convenient sources of travel information, according to a large-scale study conducted by Google last year.

Smartphones not only help the consumers in Taiwan locate restaurants, they facilitate the sharing of food and travel experiences, the study, called Our Mobile Planet, found.

The study also drew responses from smartphone users living in the greater Asia-Pacific region.

Among smartphone owners in the 18-29 age bracket, 66 percent of those in Singapore said the mobile device served mostly as a food directory, followed by 55 percent in Hong Kong, and 40 percent in Australia and China, respectively.

Half of all Singaporean smartphone users and 49 percent of smartphone users in Hong Kong, all aged between 30-49, agreed, it said.


Reference:
CNA - Focus Taiwan 2012/01/26

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National Science Council International Cooperation Sci-Tech Newsbrief
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