[講義] 系列包裝創意概念發想(一)

1. 連續圖案

雖然是很常見的表現，卻可利用連續圖案，凸顯產品特性與商品注目性個常見且視覺效果顯著的創意表現。

通常會選定與商品主題相關的圖案做連續表現

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局部的連續

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2. 局部露出產品

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3. 圖案與包裝結構結合

利用圖案與包裝結構做有趣的連結，除了有視覺焦點，更能創造產品的豐富性

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4. 文字

以文字為主要視覺元素的設計也相當多，有以單純的文字為主，也有將文字圖案化，單一的視覺焦點與訴求，都是常見的手法。

1.以文字為主視覺

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2.將文字圖案化的設計

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5. 顏色

以顏色為主要系列的區隔

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除了以顏色區隔外，也有結構上的巧思

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6. 插畫與色彩的交互應用

插畫與色彩都是包裝常見的表現方式，將兩者交替應用，更能增加產品的豐富性

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7. 攝影與色彩的交互應用

攝影是包裝設計常見的表現手法，直接將產品或產品主要成分或元素以攝影表現，再以能代表該成分或系列的色彩作為區隔

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8. 人物的詼諧

糖果紙的應用

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GAGA茶包

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(編輯記錄)