[講義] 系列包裝創意概念發想(一) 1. 連續圖案2. 局部露出產品3. 圖案與包裝結構結合4. 文字5. 顏色6. 插畫與色彩的交互應用7. 攝影與色彩的交互應用8. 人物的詼諧1. 連續圖案 雖然是很常見的表現，卻可利用連續圖案，凸顯產品特性與商品注目性個常見且視覺效果顯著的創意表現。 通常會選定與商品主題相關的圖案做連續表現 [img]http://neatdesigns.net/wp-content/uploads/2013/04/42.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2013/04/202.jpg[/img] [img]http://neatdesigns.net/wp-content/uploads/2013/04/20b.jpg[/img] [hr] 局部的連續 [img]http://neatdesigns.net/wp-content/uploads/2013/04/92.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2013/04/102.jpg[/img] [hr] 2. 局部露出產品 [img]http://neatdesigns.net/wp-content/uploads/2012/10/18b.jpg[/img] [img]http://neatdesigns.net/wp-content/uploads/2012/10/184.jpg[/img] [hr] [img]http://www.hellous.com/all_images/nuti/3.jpg[/img] [img]http://www.hellous.com/all_images/nuti/4.jpg[/img] [hr] 3. 圖案與包裝結構結合 利用圖案與包裝結構做有趣的連結，除了有視覺焦點，更能創造產品的豐富性 [img]http://neatdesigns.net/wp-content/uploads/2012/09/15.jpg[/img] [img]http://neatdesigns.net/wp-content/uploads/2012/09/1b.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2013/04/152.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2012/09/141.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2011/12/524.jpg[/img] [hr] 4. 文字 以文字為主要視覺元素的設計也相當多，有以單純的文字為主，也有將文字圖案化，單一的視覺焦點與訴求，都是常見的手法。 1.以文字為主視覺 [img]http://neatdesigns.net/wp-content/uploads/2013/04/82.jpg[/img] 2.將文字圖案化的設計 [img]http://neatdesigns.net/wp-content/uploads/2012/09/9.jpg[/img] [hr] 5. 顏色 以顏色為主要系列的區隔 [img]http://neatdesigns.net/wp-content/uploads/2012/09/111.jpg[/img] [hr] 除了以顏色區隔外，也有結構上的巧思 [img]http://neatdesigns.net/wp-content/uploads/2011/12/1710.jpg[/img] [hr] 6. 插畫與色彩的交互應用 插畫與色彩都是包裝常見的表現方式，將兩者交替應用，更能增加產品的豐富性 [img]http://neatdesigns.net/wp-content/uploads/2011/12/252.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2012/10/4b1.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2011/12/225.jpg[/img] [hr] [img]http://neatdesigns.net/wp-content/uploads/2013/04/132.jpg[/img] 7. 攝影與色彩的交互應用 攝影是包裝設計常見的表現手法，直接將產品或產品主要成分或元素以攝影表現，再以能代表該成分或系列的色彩作為區隔 [img]http://sphotos-f.ak.fbcdn.net/hphotos-ak-ash4/484576_4241532456205_1108366619_n.jpg[/img] [hr] 8. 人物的詼諧 糖果紙的應用 [img]http://neatdesigns.net/wp-content/uploads/2013/04/32.jpg[/img] [hr] GAGA茶包 [img]http://neatdesigns.net/wp-content/uploads/2012/09/51.jpg[/img] [img]http://neatdesigns.net/wp-content/uploads/2012/09/5b.jpg[/img] http://mepopedia.com/forum/read.php?1342,30923,30923#msg-30923 Sun, 26 Jul 2026 16:12:33 +0800 Phorum 5.2.7 http://mepopedia.com/forum/read.php?1342,30923,30923#msg-30923 [講義] 系列包裝創意概念發想(一) http://mepopedia.com/forum/read.php?1342,30923,30923#msg-30923
  1. 1. 連續圖案
  2. 2. 局部露出產品
  3. 3. 圖案與包裝結構結合
  4. 4. 文字
  5. 5. 顏色
  6. 6. 插畫與色彩的交互應用
  7. 7. 攝影與色彩的交互應用
  8. 8. 人物的詼諧

1. 連續圖案


雖然是很常見的表現，卻可利用連續圖案，凸顯產品特性與商品注目性個常見且視覺效果顯著的創意表現。

通常會選定與商品主題相關的圖案做連續表現

[img]http://neatdesigns.net/wp-content/uploads/2013/04/42.jpg[/img]

[hr]

[img]http://neatdesigns.net/wp-content/uploads/2013/04/202.jpg[/img]

[img]http://neatdesigns.net/wp-content/uploads/2013/04/20b.jpg[/img]

[hr]
局部的連續

[img]http://neatdesigns.net/wp-content/uploads/2013/04/92.jpg[/img]

[hr]
[img]http://neatdesigns.net/wp-content/uploads/2013/04/102.jpg[/img]

[hr]

2. 局部露出產品



[img]http://neatdesigns.net/wp-content/uploads/2012/10/18b.jpg[/img]

[img]http://neatdesigns.net/wp-content/uploads/2012/10/184.jpg[/img]

[hr]
[img]http://www.hellous.com/all_images/nuti/3.jpg[/img]

[img]http://www.hellous.com/all_images/nuti/4.jpg[/img]
[hr]

3. 圖案與包裝結構結合


利用圖案與包裝結構做有趣的連結，除了有視覺焦點，更能創造產品的豐富性

[img]http://neatdesigns.net/wp-content/uploads/2012/09/15.jpg[/img]

[img]http://neatdesigns.net/wp-content/uploads/2012/09/1b.jpg[/img]

[hr]
[img]http://neatdesigns.net/wp-content/uploads/2013/04/152.jpg[/img]

[hr]
[img]http://neatdesigns.net/wp-content/uploads/2012/09/141.jpg[/img]

[hr]
[img]http://neatdesigns.net/wp-content/uploads/2011/12/524.jpg[/img]

[hr]

4. 文字


以文字為主要視覺元素的設計也相當多，有以單純的文字為主，也有將文字圖案化，單一的視覺焦點與訴求，都是常見的手法。

1.以文字為主視覺

[img]http://neatdesigns.net/wp-content/uploads/2013/04/82.jpg[/img]


2.將文字圖案化的設計

[img]http://neatdesigns.net/wp-content/uploads/2012/09/9.jpg[/img]
[hr]

5. 顏色


以顏色為主要系列的區隔

[img]http://neatdesigns.net/wp-content/uploads/2012/09/111.jpg[/img]

[hr]
除了以顏色區隔外，也有結構上的巧思

[img]http://neatdesigns.net/wp-content/uploads/2011/12/1710.jpg[/img]

[hr]

6. 插畫與色彩的交互應用



插畫與色彩都是包裝常見的表現方式，將兩者交替應用，更能增加產品的豐富性

[img]http://neatdesigns.net/wp-content/uploads/2011/12/252.jpg[/img]

[hr]
[img]http://neatdesigns.net/wp-content/uploads/2012/10/4b1.jpg[/img]

[hr]

[img]http://neatdesigns.net/wp-content/uploads/2011/12/225.jpg[/img]

[hr]

[img]http://neatdesigns.net/wp-content/uploads/2013/04/132.jpg[/img]

7. 攝影與色彩的交互應用


攝影是包裝設計常見的表現手法，直接將產品或產品主要成分或元素以攝影表現，再以能代表該成分或系列的色彩作為區隔

[img]http://sphotos-f.ak.fbcdn.net/hphotos-ak-ash4/484576_4241532456205_1108366619_n.jpg[/img]

[hr]

8. 人物的詼諧



糖果紙的應用

[img]http://neatdesigns.net/wp-content/uploads/2013/04/32.jpg[/img]

[hr]

GAGA茶包

[img]http://neatdesigns.net/wp-content/uploads/2012/09/51.jpg[/img]

[img]http://neatdesigns.net/wp-content/uploads/2012/09/5b.jpg[/img]]]> JinJin 101-2《中國》竹視傳二B-視覺傳達設計(二) Sat, 27 Apr 2013 22:28:29 +0800