Change History

全世界最大動物園的聖地牙哥動物園（San Diego Zoo），原本呆板乏味的San Diego Zoo形象，由全球最大品牌策略設計公司[url=http://landor.com/]Landor[/url]重新改造而改觀。

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原有的形象

[img]http://www.christiedigital.com/img/Customer%20Stories/San%20Diego%20Zoo/Gallery/san-diego-zoo-3-chip-digital-projection-image%20(2).jpg[/img]

[img]http://www.christiedigital.com/img/Customer%20Stories/San%20Diego%20Zoo/Inpage/san-diego-zoo-3-chip-digital-projection-main-Image.png[/img]

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修改後的形象

[img]http://media-cache-ec2.pinterest.com/avatars/sandiegozoo_1330455432_600.jpg[/img]

[img]http://newhotelus.com/wp-content/uploads/2012/08/San-Diego-Zoo-500x332.jpg[/img]

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全新的San Diego Zoo視覺識別，幾乎就只是採用一套生動簡潔的字型樣式來呈現。

[img]http://edailyupdate.com/wp-content/uploads/2011/04/sanDiegoZooSafariPark.jpg[/img]

[img]http://s4.sinaimg.cn/orignal/598746aahcf0c41322c83&690[/img]

[img]http://s16.sinaimg.cn/large/598746aahcf0c417e194f&690[/img]
om/media/246942/09-Safari-Park-Logo-01.jpg[/img]

[img]http://s4.img.cn/large/598746aahcf0c417e194f&690[/img]

[img]http://s3.sinaimg.cn/large/598746aahcf0c41d37f82&690[/img]
andor.com/media/246917/04-SD-Zoo-Variation-01.jpg[/img]

[imgedia/246922/05-zoo_guest-[img]http://s10.sinaimg.cn/orignal/598746aahcf0c41a0d4b9&690mg]

[img]htt[img]hp://las8.sinaimg.cn/large/598746aah7b1ad3666937&690g[/img]

[img]http://landor.com/media/246957/12-sdzoo.type_zooposter2.jpg[/img]


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然而，應用上[img]htt，卻可以s7.sinaimg.cn/orignal/598746aahcf0c3c7958a6&��元地揮灑創意。

[img]hdzoo.type_bcar[img]http://s2.sinaimg.cn/large/598746aahcf0c3d0a2ed1&690[/img]

[img]http://s1.sinaimg.cn/large/598746aahcf0c3d84ddc0&690[/img]
ebag1.jpg[/img]

戶外海報

[img]http://landor.com/media/246902/01-sdzoo.type_zoobillboards2.jpg[/img]

戶外展示

[img]http://landor.com/media/246907/02-Zoo_entrance_0610_stone.jpg[/img]

[i/landor.com/media/246912/03-Zoo_entrance_0610_zebra.jpg[/img]

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原有導覽圖

[IMG]http://i556.photobucket.com/albums/ss1/whc915/sd2.jpg[/IMG]

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改版導覽圖

[IMG]http://i556.photobucket.com/albums/ss1/whc915/sd.jpg[/IMG]

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兒童版網站



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http://landor.com/#!/work/case-studies/san-diego-zoo/

這是一個很好的案例，讓人可以去思考：一個好的品牌識別系統，除了彰顯品牌個性，它同時也還必須是一個可擴充延伸，方便於被演繹詮釋的系統。