2012年倫敦奧運
[img]h標誌
[img]http://farm2.static.flickr.com/1318/543919956_f21274e384.祥物
[img]http://pic.pimg.tw/frank727/d7958d6b87d8308da9e1de43b5d5867f
由來。
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Pictogramme
[img]http://olympic-museum.de/pictograms/picto2012.gif[/img] [img]http://olympic-museum.de/pictograms/2012_dynamicpictograms.gif[/img]
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倫敦奧運會的logo 是如何設計的,看似不規則的幾何形狀就是這樣在直線的交錯中以精心考慮的比列截取下來。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/vectors_0.jpg[/img]
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這種截取幾何圖形的設計方式也貫穿到了倫敦奧運的眾多建築和裝置設計中,比如首先映入遊客眼簾的主場館大門。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_gate1_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_gate_0.jpg[/img]
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這些從logo 設計的過程中所得到的不規則碎片式圖形在倫敦場館周圍甚至街頭都隨處可見,能夠很快地抓住人們的注意力。
旗幟的設計也以不規則線條為主要風格
[img]http://www.creativereview.co.uk/images/uploads/2012/07/lookbook_cvr_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/goodge_st_banner_sm_0.jpg[/img]
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園區內立牌指示牌,以及周圍地鐵站的指標立牌等,也都是以標誌的洋紅色及不規則形發展而設計
[img]http://www.creativereview.co.uk/images/uploads/2012/07/beacoon_0.jpg[/img]
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[img]http://www.creativereview.co.uk/images/uploads/2012/07/bus_stop_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/shards1_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/shards2_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/aqua_sign_1.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/aqua_rings_1.jpg[/img]
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每個場地都有自己特定的顏色,引導你到你需要去該場地的色彩指標。這些配色方案也有門票販售。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/ticket_designs2_0_0.jpg[/img]
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正在布置的水池場地
[img]http://www.creativereview.co.uk/images/uploads/2012/07/water_polo_0.jpg[/img]
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使用標準色的球場設計
[img]http://www.creativereview.co.uk/images/uploads/2012/07/hawkes_hockey_0.jpg[/img]
使用標準字體的跑道
[img]http://www.creativereview.co.uk/images/uploads/2012/07/lanes_0.jpg[/img]
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新聞中心的內部
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_room3_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_room2_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_sign_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_pictos_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/pres_pictos_0.jpg[/img]
主新聞會議室
[img]http://www.creativereview.co.uk/images/uploads/2012/07/conf_0.jpg[/img]
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倫敦奧運設計團隊約40位設計師(北京有大約800名)為奧運會和殘奧會產生約25萬件的設計。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_back_0.jpg[/img]
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資料來源:http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games資料來源:
http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games
http://www.london2012.com/奧運公園地圖,以色塊來表示個個區塊,並輔以指標圖案來代表運動場地所在地與其他細部場所
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倫敦奧運獎牌設計
[IMG]http://i556.photobucket.com/albums/ss1/whc915/229ebfc3811343804561.jpg[/IMG]
[IMG]http://i556.photobucket.com/albums/ss1/whc915/201208011509251143161181.jpg[/IMG]
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郵票設計
收藏限量版的經典線條
此次曼島郵局和Paul Smith攜手合作,推出奧運紀念郵票,不僅深具推廣意義,也為運動注入了色彩跳動的時尚元素。宛如色彩魔術師的Paul Smith,一如在品牌設計上的擅長處理顏色層次與協調感,這小小兩公分見方的郵票面積,也框不住Paul Smith充滿創意的colorful images,他將七個奧運項目以簡單的幾何線條和色塊呈現,乾淨簡潔地以各種運動的局部特色表達概念,經典的簽名靜靜落在角落,即使再低調,也讓人想立馬手刀收藏這套很有時尚英國味的2012奧運紀念郵票。
[img]http://wowlavie.com/file/article_all/1342426456G01.jpg[/img]
[img]http://wowlavie.com/file/article_all/1342426456G02.jpg[/img]
[img]http://wowlavie.com/file/article_all/1342426456G03.jpg[/img]
[hr]
倫敦奧運設計團隊約40位設計師(北京有大約800名)為奧運會和殘奧會產生約25萬件的設計。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_back_0.jpg[/img]
[hr]
資料來源:
http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games
http://www.london2012.com/[img]http://pic.pimg.tw/go9design/1342505046-3621855001_m.jpg[/img]
[hr]
倫敦奧運設計團隊約40位設計師(北京有大約800名)為奧運會和殘奧會產生約25萬件的設計。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_back_0.jpg[/img]
2012倫敦奧運票券設計
由品牌顧問公司Futurebrand所設計的2012倫敦奧運票券,以簡潔的線條繪製出各個體育賽事的抽象圖案,讓觀眾可以一眼明白手上的票券是什麼賽事,並且用顏色清楚分別賽事場館,除此之外,為了預防仿冒偽票,票券下方還放上了條碼以及訂票者的大名,杜絕山寨票券。
[imghttp://image.funmakr.com/files/media/l/o/n/d/o/n/2/0/1/2/london2012.jpg[/img]
[hr]
資料來源:
http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games
http://www.london2012.com/[img]http://image.funmakr.com/files/media/l/o/n/d/o/n/2/0/1/2/london2012.jpg[/img]
[hr]
資料來源:
http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games
http://www.london2012.com/由品牌顧問公司Futurebrand所設計的2012倫敦奧運票券,以簡潔的線條繪製出各個體育賽事的抽象圖案,讓觀眾可以一眼明白手上的票券是什麼賽事,並且用顏色清楚分別賽事場館,除此之外,為了預防仿冒偽票,票券下方還放上了條碼以及訂票者的大名,杜絕山寨票券。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/ticket_designs2_0_0.jpg[/img]
[hr]
正在布置的水池場地
[img]http://www.creativereview.co.uk/images/uploads/2012/07/water_polo_0.jpg[/img]
[hr]
使用標準色的球場設計
[img]http://www.creativereview.co.uk/images/uploads/2012/07/hawkes_hockey_0.jpg[/img]
使用標準字體的跑道
[img]http://www.creativereview.co.uk/images/uploads/2012/07/lanes_0.jpg[/img]
[hr]
新聞中心的內部
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_room3_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_room2_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_sign_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/press_pictos_0.jpg[/img]
[img]http://www.creativereview.co.uk/images/uploads/2012/07/pres_pictos_0.jpg[/img]
主新聞會議室
[img]http://www.creativereview.co.uk/images/uploads/2012/07/conf_0.jpg[/img]
[hr]
奧運公園地圖,以色塊來表示個個區塊,並輔以指標圖案來代表運動場地所在地與其他細部場所
[hr]
倫敦奧運獎牌設計
[IMG]http://i556.photobucket.com/albums/ss1/whc915/229ebfc3811343804561.jpg[/IMG]
[IMG]http://i556.photobucket.com/albums/ss1/whc915/201208011509251143161181.jpg[/IMG]
[hr]
郵票設計
收藏限量版的經典線條
此次曼島郵局和Paul Smith攜手合作,推出奧運紀念郵票,不僅深具推廣意義,也為運動注入了色彩跳動的時尚元素。宛如色彩魔術師的Paul Smith,一如在品牌設計上的擅長處理顏色層次與協調感,這小小兩公分見方的郵票面積,也框不住Paul Smith充滿創意的colorful images,他將七個奧運項目以簡單的幾何線條和色塊呈現,乾淨簡潔地以各種運動的局部特色表達概念,經典的簽名靜靜落在角落,即使再低調,也讓人想立馬手刀收藏這套很有時尚英國味的2012奧運紀念郵票。
[img]http://pic.pimg.tw/go9design/1342505046-3621855001_m.jpg[/img]
[hr]
倫敦奧運設計團隊約40位設計師(北京有大約800名)為奧運會和殘奧會產生約25萬件的設計。
[img]http://www.creativereview.co.uk/images/uploads/2012/07/stratford_back_0.jpg[/img]
[hr]
資料來源:
http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games
http://www.london2012.com/